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Privacy Policy for Rella Aesthetics

PRIVACY POLICY

At Rella Aesthetics, we are committed to protecting your privacy. This SMS Messaging Privacy Policy outlines how we collect, use, and safeguard your information when you opt in to receive SMS messages from us. By opting in, you agree to the terms outlined in this policy.

1. How We Treat Protected Health Information (PHI) or Medical Records

Rella Aesthetics collects, uses, and discloses PHI in accordance with HIPAA regulations. Since we do not accept insurance, PHI is primarily used or shared in the following ways:

  • For Treatment: We may use or share your PHI with healthcare providers involved in your care to ensure you receive appropriate treatment. This includes coordination with other medical professionals and specialists when necessary.
  • For Payment: Although we do not accept insurance, we may use your PHI to process payments for the healthcare services provided directly to you. This involves using your information to handle payments made by you or on your behalf.
  • For Healthcare Operations: We may use your PHI to conduct internal operations, such as quality assessment and improvement activities, staff training, and administrative functions. These activities help us provide high-quality care and maintain efficient clinic operations.
  • As Required by Law: We may disclose your PHI when required by federal, state, or local law, including to comply with subpoenas, court orders, or legal processes.

2. Patient Rights Regarding Protected Health Information

As a patient of Rella Aesthetics, you have the following rights concerning your PHI:

  • Right to Access: You have the right to access and obtain a copy of your medical records and other health information we maintain about you. You can request this information in electronic or paper form.
  • Right to Request Corrections: If you believe that any information in your medical records is incorrect or incomplete, you have the right to request that we correct it. We may deny your request under certain circumstances, but we will provide an explanation in writing within 60 days.
  • Right to Request Confidential Communications: You can request that we communicate with you about medical matters in a specific way or at a certain location (e.g., home or office phone). We will accommodate all reasonable requests.
  • Right to Restrict Disclosures: You have the right to request restrictions on certain uses and disclosures of your PHI. While we are not required to agree to all requests, we will comply with any restrictions we do agree to.
  • Right to an Accounting of Disclosures: You can request a list of certain disclosures we have made of your PHI over the past six years. This list will not include disclosures for treatment, payment, healthcare operations, and certain other disclosures (such as those you authorized).
  • Right to a Copy of This Privacy Policy: You can request a paper copy of this Privacy Policy at any time, even if you have agreed to receive it electronically.

3. Rella Aesthetics’ Legal Duties Regarding PHI

As a covered entity under HIPAA, Rella Aesthetics has certain legal duties:

  • Duty to Maintain Privacy and Security: We are required by law to maintain the privacy and security of your PHI. We implement appropriate administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure.
  • Duty to Provide Notice of Breaches: In the event of a breach of unsecured PHI, we will notify you promptly and provide details about the breach and the steps we are taking to address it.
  • Duty to Follow This Privacy Policy: We are required to adhere to the terms of this Privacy Policy and to provide you with a copy of it upon request.

4. Rella Aesthetics SMS Messaging Privacy Policy

At Rella Aesthetics, we are committed to protecting your privacy. This SMS Messaging Privacy Policy outlines how we collect, use, and safeguard your information when you opt in to receive SMS messages from us. By opting in, you agree to the terms outlined in this policy.

1. Information We Collect

When you opt in to receive SMS messages from Rella Aesthetics, we may collect the following information:

  • Your mobile phone number
  • Any additional information voluntarily provided (e.g., preferences or feedback)

2. Use of Information

The information collected will be used exclusively for the purpose of:

  • Sending you SMS updates, appointment reminders, promotional offers, and important notifications.
  • Responding to your inquiries and providing customer service through SMS.
 
Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

3. Information Sharing

Subcontractors: Rella Aesthetics may share your mobile phone number and other relevant information with trusted subcontractors who provide support services, such as customer service, solely for the purpose of assisting us in serving you. These subcontractors are required to maintain the confidentiality of your information and are prohibited from using it for any other purpose.

Legal Requirements: We may disclose your information if required to do so by law or if we believe in good faith that such disclosure is necessary to comply with legal processes or to protect the safety, rights, or property of Rella Aesthetics, its employees, clients, or the public.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties outside of the conditions outlined above.

4. Data Sharing

Rella Aesthetics takes data security seriously. We have implemented reasonable physical, electronic, and administrative safeguards to protect your personal information from unauthorized access, use, or disclosure. While we take these precautions, please be aware that no data transmission over the internet or mobile networks can be guaranteed as 100% secure.

5. Opting Out

You can opt out of receiving SMS messages from Rella Aesthetics at any time by texting “STOP” to the shortcode. After opting out, you will no longer receive SMS messages from us unless you choose to opt back in.

6. Data Retention

We will retain your personal information for as long as necessary to provide the SMS messaging services or as required by law.

7. Message and Data Rates

Message and data rates may apply. The frequency of messages varies depending on the type of service or promotion. You are responsible for any fees charged by your mobile carrier.

8. Changes to This Policy

We reserve the right to modify this SMS Messaging Privacy Policy at any time. Any changes will be posted to this page, and if the changes are significant, we will notify you via SMS or other means before the changes take effect.

If you have any questions or concerns regarding this privacy policy or our SMS messaging services, please contact us at [email protected]

5. Website Cookies, Analytics & Your Privacy Choices

Last updated: September 26, 2026

This section explains how experiencerella.com uses cookies and similar technologies, and the choices you have. It applies to your use of our website. It does not change how we handle your medical records, which is described in sections 1–3 above.

What we collect on our website

When you visit our website, we and our service providers may automatically collect:

  • Device and browser information, such as browser type, device type and operating system
  • Your IP address and approximate location (city or region)
  • Pages you view, links you click, and how you arrived at our site (for example, from a Google search or an ad)
  • Cookie and similar identifiers that help us recognize a returning browser

We do not use website cookies to collect your medical history, treatment records or payment card details. Online booking is handled by our scheduling provider, Boulevard, under its own privacy policy.

Why we use it

  • Site operation: to keep the website working and secure
  • Analytics: to understand which pages are useful and to improve the site (Google Analytics)
  • Advertising and measurement: to measure whether our ads lead to bookings and to show relevant ads (Google Ads and Meta)
  • Call tracking: to understand which marketing sources lead to phone calls (CallRail)

Service providers we work with

Your California privacy rights

Some of the advertising and analytics tools above may be considered “selling” or “sharing” personal information under California law. You can opt out at any time by clicking “Do Not Sell or Share My Personal Information” on the cookie notice or cookie settings button on our website.

You may also ask to know what personal information we have collected about you, or ask us to delete or correct it. To make a request, contact us using the details below. We will not treat you differently for exercising any of these rights.

Other ways to control cookies

Most browsers let you block or delete cookies. You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, and adjust ad preferences at adssettings.google.com.

Contact us

Rella Aesthetics
542 Main St, Vacaville, CA 95688
(707) 358-2928
[email protected]

6. Contact Information for Our Privacy Official

If you have any questions or concerns about this Privacy Policy or how your PHI is handled, or if you wish to exercise your rights as described above, please contact our Privacy Official:

Privacy Official: Ryan McDonough

Email: [email protected]

Phone: 707-328-2932

Address: 542 Main St, Vacaville, CA 95688

We are committed to protecting your privacy and upholding the highest standards of confidentiality and security for your health information.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The updated policy will be posted on our website, and you may request a copy of the current policy at any time.